It’s 2022 ! It’s time to do On-Page SEO precisely to have the edge over your competitors!
Yes! I got you – It’s time-consuming!
Well, you have to do some automation to tell your writers / VA’s how to do it well without you needing to tell them everything!
And that’s where Strell’s Audit feature comes into the picture.
Concise! Precise! Easy to Understand and Implement! Step by Step guide!
It’s Like Having An On-page SEO expert beside you and telling you everything you need to do to achieve a perfectly optimized copy.
Okay! So, here are the On-Page SEO factors that are the Most Effective :
- H2’s & H3’s
- NLP Terms and their frequencies
- Exact keyword usage in Title – H1 -H2’s – Body and Paragraphs
- Use of Structured elements like Paragraphs, H2-H6 elements, Image elements
Let’s say you want to rank for Keyword – Best coffee makers.
And this is the page URL you want to rank – https://www.foodnetwork.com/how-to/packages/shopping/product-reviews/best-coffee-makers (Currently ranking on the 2nd page of google)
Head over to the Audit dashboard :
Step 1 : Enter your Primary Keyword Phrase. In this case, our Search phrase is Best Coffee Makers
NOTE : We advise you only to use Primary search phrases- no multiple keywords. It is best to optimize your page for the primary phrase and add other related sub-topics in H2’s and H3’s. Strell suggests you use those keywords in H2 tag Keywords.
Step 2 : Enter your Page URL
Step 3 : Choose the Location/City
Step 4 : Choose a Preferred Device
Step 5 : Choose a Language
And hit Run Audit.
It’ll take around 30-40 seconds to generate an Audit.
Once done, click on View Details to open an Audit.
Now Firstly, Content Score – The higher the score, the better it is. Tries to achieve at least 85+ content score to see optimum results.
Before diving into an Audit, let’s look at some features:
● Refresh :
Refresh has two modes namely Hard Refresh and Soft Refresh. More about hard and soft refresh later in the article.
● Choose Competitors :
Strell’s internal algorithm chooses the best competitors for you, but you’re free to do so if you want to select different competitors according to your niche players. If you’re an eCommerce player, it’s better to choose ecommerce competitors.
● Completed :
Mark it complete when you’re done with the changes.
● Share :
You can share an audit or content brief with your VA’s / Content Writers. You need to share the link by clicking on the option, and the link will be copied to the clipboard.
First Section : Quick Fix
We see some basic things (but most important) like the number of H1 Tags / Title Tags.
See whether the Main Keyword is Present in H1 and Title tags.
Do you wonder how much content length should be? Here you can find everything in detail, like the Number of words in a paragraph, body, H1, H2, H3 & so on.
The ideal count is derived from the top 10 competitors. You need to be in that sweet spot. According to the analysis, an action required column is generated. Your count shows how many words, Paragraphs, H2, and H3 you’ve used. So it would help if you had that many words in H2’s, H3’s, H4-H6, and strong, B.
As you can see, they have used too many words in H2 and H3. They have their menus and related blog posts articles in H2 and H3. That’s why, that’s a sitewide problem they need to fix. Always use H5 or H6 tags for menus and related posts. They need to fix that.
Show detail button shows a graph of Count vs. Competitors to obtain insight into how we calculated the ideal range.
Title Tag Keywords :
The title tag is the most critical factor of On-Page SEO. Period.
It tells Google what your page is about. Try to add the primary keyword phrase at the beginning of the Title-Tag. In our experience, it weighs more than adding to the middle of the Title-Tag. But closer the Title Tag to the front, the better.
In the below screenshot, we show you which keywords to add in what frequency. Follow the instructions, and you’re good to go.
Also, we show you the Top 10 Competitor titles for inspiration at the end of an Audit :
H1 Tag Keywords :
The H1 tag is the 2nd most crucial factor.
Here’s what Google stated about it:
It helps Google understand the page’s structure, just like it helps users understand the page’s structure.
But All you’ve to do is simple: Include the recommended keyword in your H1.
H2 Tag Keywords :
Have you ever wondered what subtopics I should use and How I can rank one page for multiple subtopics / keywords?
We do that research from top-ranking pages and show it to you.
Try to use at least half of them in your H2 tags, make your content comprehensive, and cover it in depth.
Yes! You’ll rank for those keywords as well.
Main Content Keywords :
The main content keywords are terms/phrases you should use in your paragraphs. This is the most exciting section of an audit—also the most important.
And hence we employed our methods. We retrieve data from Top 10 Competitors and process it further to get gems out of it. We use correlation, AI, Machine Learning Methods & Natural Language Processing (NLP) to sort out keywords and calculate their relevance. So you can focus on the most important keywords first.
This helps you to remove if there is any content gap between you and the top 10 rankings. Try to use most Topics to have the edge over your competitors.
Note : NLP is by default on for all Audits and Content Briefs.
How to use Main Content Keywords :
First, depending upon content length, analyze content that is not required or overly written in an article. Get some space to add new keywords contextually in the article.
You need not add all keywords at once – Try to cover keywords that have relevance above 80%.
You can view keywords by Top 3, NLP, Used in Title, and H1.
You can click on the Show Details button to see how your competitors use the same keyword on their page. Take inspiration and add the keyword in the mentioned frequency with the proper context.
If, for some reason, you don’t want to change content length. Click on the Suggested count to get a recommendation according to your content length.
We show here two types of counts :
- Ideal Count : Ideal count is an optimal range of keyword usage derived from the top 10.
- Suggested Count : Suggested count is keywords usage according to your content length.
However, we strongly recommend using the Ideal Range to avoid issues of Under or Over-Optimization.
Keyword Frequency :
It’s not about keyword stuffing. Imagine you’re using a “Keto Diet” keyword only once in an article about the keto diet. Would google be confident that it is an article about Keto Diet? No!
You need to be using it enough times (Ideal Range from top 10) to make Google feel confident and recognize that it is a page about “Keto Diet.”
Follow the Ideal count for each main content keyword.
As keywords come from an algorithm, see if some don’t make sense, like Organization / Competitor’s Names. Avoid them. Be mindful of the keywords you’re choosing to add.
Also, it would be best if you had keywords in their given range.
Try to fix other errors too.
And click refresh, which is located here :
There are two types of refresh available :
- Soft Refresh : This option will see for top 10 competitor changes and reflect new changes on the entire audit accordingly. This costs you “0 credits”
- Hard Refresh : This option will recrawl and update your page contents and analyze any changes reflected on this audit. This will cost you One credit.
Here you need to use “Soft Refresh” if you’ve made changes to your existing page. But If you had created this audit some days ago and now SERP rankings have been changed, then just hard refresh it – It’ll utilize one credit, and will refresh the entire audit – which means it’ll go a crawl all the new competitors and give you a new Audit.
Once you’re done with changes and have scored at least 80+, go and recrawl that URL again in Google Search Console and wait for at least 14-21 days to see results.
Your rank may go down for 2-3 days but wait until 14 days before taking any action. Most of the people will see rank improvements in 2 weeks.
Exact Keywords :
It is crucial not to under or over-optimize the primary keyword phrase. Sometimes it can be the only reason to hold you back from 1st-page rankings. To do it well by following exact keyword section guidelines.
Try to add the Exact keyword in the Ideal range in Title, H1, H2, H3, H4-H6, and strong,b.
Number of Elements :
The good Content Structured page ranks well on google because it’s easy to understand for Google.
It is suitable for the User’s EXPERIENCE. Visitors can skim through the content and quickly get what they want.
Try to follow guidelines and refine your content structure if competitors use advanced content structure.
In this section, you’ll find element usage of H1, H2-H6, paragraph, Image, and Strong, B elements.
Meta Description & Title :
In this section, you’ll find ranges of Characters in Title and Meta Description.
People Also Ask :
People Also Ask is the most popular SERP feature on Google, according to Backlinko (19.5 per cent).
Including People Also Asking questions and ranking for them would be pretty beneficial. And who wouldn’t want that traffic?
But how do you rank in the PPA section?
Here’s an extensive guide from ahrefs: https://ahrefs.com/blog/people-also-ask/
That is how you can use Strell’s Audit feature to break yourself into the top 10.
Reverse Engineering and not reinventing the wheel is the key to success in On-Page SEO. Why reinvent when the answer already lies in the top 10.
Now take the guesswork out of your strategy. Take decisions out of Data Insights and Play Smart. And Scale.
Good Luck! Happy Strelling !
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