How to Use Strell’s Content Brief to Write Hyper-Relevant SEO Optimized Content
Writing SEO-optimized content is a task!
What to write? Is it too in-depth? Is it too complex to understand?
How often should I include this keyword, so I don’t over or under-optimize it?
This all requires Manual Research, which takes hours.
But No More!
Here’s our content brief. That makes it possible and reduces your workload!
It is an AI-generated Content Brief which has everything you can think of!
Now you can :
- 1. Create better content at scale.
- 2. Review the writer’s SEO content.
- 3. Save hours on research
- 4. Get better and compatible SEO-optimized content from writers.
What’s included in Content Briefs :
- Content Structure: How many H2’s, H3’s, H4-H6s, and paragraphs
- a number of words in body, paragraph, H2, H3’s, meta description, and title.
- Title Tag Keywords & Frequency
- H1 Tag Keywords & Frequency
- H2 Tag Keywords & Frequency
- Main Content Keywords, which have NLP Keywords and the top 3 competitor keywords,
- Exact Keyword Density in Title, H1, H2, H3, H4-H6, Strong B and Paragraph.
- H1 Brief, H2 Brief, and H3 Brief content briefs from the Top 10 Competitors.
- People also ask questions.
Before we dive in, here’s how you create a content brief for your Main Keyword :
Enter your primary search Phrase, i.e. Main Keyword that you would like to rank for. This only allows one keyword as you should only optimize 1 article for one keyword and cover related subtopics in an article to rank for other related queries. Strell suggests those keywords in H2’s and Main Keywords section. Follow the guidelines, and you’ll rank for many other related topics.
Also, We’ve our metric “Content Score”, which lies between 0 to 100 and shows how good your content is optimized for the main keyword according to Top 10 Rankings.
When you create a query in a content brief, Strell automatically chooses the best On-Page SEO implemented pages from the top 10.
But If you want to choose different competitors (Example: If you’re an eCommerce company, then select Ecommerce competitors only), you’re free to do so; select competitors and click save. The content brief will be updated according to selected competitors.
Let’s dive into each section to see how you can use them –
This section shows the number of words to use in Body, Paragraph, Title, H1, H2, H3, H4-H6, and strong B. Also, a number of characters in the Title and Meta Description.
This helps to create structured content as per the Top 10 Organic Competitors.
A number of Elements Section consists of using elements like H1 elements, H2-H6 elements, and Paragraph & Image elements.
So you get an idea of how to structure your content.
You do not have to wonder what other keywords to use with the main keyword in the title. If other competitors use similar keywords in the title, you’ll know it in the Title tag keywords section.
Add them in your title with the given count to rank for similar related keywords.
Well, the Second most crucial heading is H1. It matters most to rank for a given term. The count shows – How many times you should use that term in H1. See if any other keywords competitors are using to rank for those related queries.
H2 Tag keywords generally cover standard subtopics used to make content comprehensive.
Take a look at the following screenshot.
As you’re writing for the “Affiliate Marketing” keyword, you can see that suggested subtopics are affiliate marketing, Best affiliate programs, affiliate marketing mistakes, faqs, etc.
It would help if you covered these topics to make your content serve searchers’ intent. We strongly recommend adding to your article H2’s.
The main content keywords are phrases or words that you should utilize in your paragraphs. This is the most fascinating part of the content brief and, also, the most crucial one.
As a result, we devised our approaches. We collect data from the top 10 competitors and analyze it further to extract the most important keywords and phrases. We use correlation, AI, machine learning algorithms, and natural language processing (NLP) to sort out keywords and assess their relevance. As a result, you’ll be able to concentrate on the most important terms first.
If there is a content gap between you and the top 10 rankings, this will assist you in closing the gap. To gain an advantage over your competition, try to utilize most topics.
Note: For all audits and content briefs, NLP is enabled by default.
How to use Main content keywords:
Analyze keywords to add in paragraphs. If you’re missing many keywords, analyze part of your content that is not essential and overly written. Make some room and cover those topics keywords in your content.
You don’t have to include all keywords at once; instead, focus on those with at least 80% relevance.
You can also browse keywords by Top 3, NLP, Heading and Title.
To examine how your competitors utilize the same term on their page, click the Show Details option. Take inspiration and place the keyword in the appropriate frequency and context.
We use colour coding to quickly understand which keyword you’re over-optimizing or under-optimizing.
- Green means you’re within range.
- Red means You’re over-optimizing on a keyword.
- The peach colour shows that you haven’t mentioned that keyword.
It’s not about putting keywords into your content. Assume you only use the keyword “Keto Diet” once in an article about the keto diet. Would Google be convinced that it is a Keto Diet article? No!
You’ll need to use it enough times for Google to trust it and recognize it as a page regarding the “Keto Diet.”
Follow the Ideal count for each keyword in the main content.
Look for terms that don’t make sense, such as company or competitor names, as keywords originating from an algorithm; avoid those phrases. Be mindful about the keyword you’re choosing.
It’s crucial to avoid under or over-optimizing the Main keyword phrase. It may be the only thing keeping you from ranking on the first page.
Try to add the Exact keyword in the Ideal range in Title, H1, H2, H3, H4-H6, and Strong b.
Research is an integral part of content writing. But we can ease that process by showing you what Top 10 competitors are covering under the topic and sorting them by sections – H1+ Introduction, H2’s, and H3’s.
Content briefs developed by AI algorithms – provide you with everything you need to write like a pro. Use related Topics, get Content Scored in our real-time text editor, and write faster than ever.
H2 Content briefs :
And H3 Content Briefs :
People Also Ask is the most popular SERP feature on Google, according to Backlinko (19.5 per cent).
Including People Also Ask questions and ranking for them would be pretty beneficial. And who wouldn’t want that traffic?
But how do you rank in the PAA section?
Here’s an extensive guide from ahrefs: https://ahrefs.com/blog/people-also-ask/
- Refresh : Hard Refresh is available in the content brief. You can use this feature when the top 10 competitors are changed. A new content brief will be generated, and then you can optimise an article according to new changes that happened on SERP.
- Competitors: If you need to change competitors, you can change them here and update the content brief.
- Completed: Mark it as “completed” when you finish writing.
- You can share content brief with your writer. Just click on the share button and copy the link.
Note: Whoever you share the link with must have a free strell account to edit the document. They just need to sign up with Google, and they can start writing the article.
This is how you can create SEO-optimized content that ranks on the first page at SCALE.